Welcome to 2026

Meet PUP.

Let's get your AI on.

Short for the Pixel Uptimization Program. One pixel on your site turns anonymous traffic into a named, qualified, contactable list — overnight. Powered by an identity graph of 308 million U.S. adults. Delivered done-for-you by New Dog Ai.

The buyer reality

The way buyers find you
has fundamentally changed.

Most growth stacks were built for a world that no longer exists. Three numbers define the new one.

Searches moved off Google
70%+
of B2B buyers now use AI to research and shortlist vendors before they ever speak with one.
Paying for traffic. Not monetizing it.
90%
of your website visitors are anonymous. They land, look, and leave with no contact record.
Speed to lead
100×
more likely to close a lead when you respond in 5 minutes vs 30. Slow outreach loses revenue.
Meet PUP

Stop guessing who visited.
Start calling them by name.

PUP is the Pixel Uptimization Program — a single pixel snippet on your website that resolves anonymous visitors against an identity graph of 308 million U.S. adults in real time.

They land. We name them. You get a verified contact, an intent score, and a full journey replay — the moment they leave the page. Then we activate across email, voice AI, and retargeting to reach the warm ones before they forget you exist.

No infrastructure to build. No engineers required. Live within hours, first named leads by day seven.

308M
U.S. adults in our
identity graph
Up to 70
data points
per resolved visitor
7-day
pilot · no contract
no obligation
The data depth gap

They return a name.
We return a person.

RB2B, ZoomInfo, Apollo, Clearbit — every other identity tool stops at the business card. PUP keeps going.

What competitors return

5–8
fields per visitor
  • Name
  • Company
  • Job title
  • LinkedIn URL
  • Business email
  • Pages visited
  • — that's it —
RB2B · ZoomInfo · Apollo · Clearbit

What PUP returns

Up to 70
verified fields per visitor
  • Full name + verified email + cell phone
  • Home address, age, gender, household income
  • Net worth, home ownership, property value
  • Employer, title, industry, education
  • Buyer intent score, behavior journey
  • Auto make/model, marital status, social profiles
  • + 50 more verified fields →
308M U.S. adults · NCOA-verified data
Inside the 70+

Four categories. Forty-five answers.

Every resolved visitor comes back with depth across four dimensions — who they are, what they're worth, what they do, and what they're about to buy.

Identity ~10
  • Full name
  • Verified email
  • Cell phone
  • Home address
  • Age & gender
  • Marital status
Wealth & Assets ~12
  • Household income
  • Net worth estimate
  • Home ownership
  • Property value
  • Credit score range
  • Auto make/model
Profession ~8
  • Employer + industry
  • Job title
  • Occupation
  • Education level
  • Length of residence
Intent & Behavior ~15
  • Buyer intent score
  • Purchase history
  • Visitor journey map
  • Interest categories
  • Social profiles
PUP · ROI calculator

90% of your visitors leave anonymous.
Here's what they're worth.

Drag the sliders. The numbers move in real time. Conservative math, honest assumptions — adjust them yourself if you want to be even more skeptical.

Your inputs · drag to adjust

Monthly website visitors 10,000
Average deal value $5,000
Business model B2B
Resolution rate (% of traffic PUP names)
35%
ICP-fit rate (of resolved visitors)
40%
Outreach engagement rate
5%
Engagement → closed deal
12%
Projected annual revenue upside with PUP
$0
From 0 new closed deals per year — pipeline you currently never even see.
Anonymous today
0
Visitors per month you can't see
PUP would name
0
Visitors with full contact + intent
ICP-qualified per month
0
After fit filtering
Monthly new revenue
$0
From PUP-sourced deals
Your visitor funnel — with PUP
Total visitors
10,000
PUP resolves
3,500
ICP-qualified
1,400
Engaged
70
Closed deals
8
Run a 7-day pilot. We'll show you the real numbers for your actual traffic — no contract.
Start the pilot →
Conservative defaults · U.S. traffic only · Math is illustrative, not a guarantee · Adjust the assumptions to your own funnel
How it works

Four steps. Live in a week.

No infrastructure to build. No engineers needed. We install, tune, and run the loop end-to-end.

01
Install

One line of pixel code on your site. We handle the deployment. Live within hours, no engineers required.

02
Resolve

Our identity graph matches anonymous visitors against 308 million U.S. adult profiles in real time.

03
Score

Each visitor tagged casual, researcher, or high-intent — with their full journey replayed for context.

04
Activate

Enriched leads delivered to your CRM, outreach stack, or our done-for-you nurture engine — email, voice AI, retargeting.

Proof

What the loop actually delivers.

Voice AI · CRM
$366K
in lease value, 25 days
Multifamily operator with 4,000 aged leads. Voice AI + pre-call SMS handled follow-up 24/7. 44 tours booked, 18 signed leases. Rolled out to 40 properties.
AEO
+340%
AI citation rate, 12 weeks
Mid-market B2B SaaS losing visibility to Asana and Monday. Citation rate jumped from 8% to 35%; 28% lift in organic trial signups attributed to AI visibility.
Full stack
$780K
ARR generated, 180 days
Early-stage SaaS with under $10K ARR and no GTM motion. Built RevOps, outbound, and AI assistants. MRR hit $10K at 90 days, $65K at 180 days.
Why New Dog Ai

Built for operators,
not for agencies.

Done-for-you

No infrastructure to build, no engineers needed. We install, tune, and run the loop end-to-end.

Logistics & B2B-native

The team has lived inside freight, transport, supply chain, and enterprise ops. We know your buyer.

Unified stack

AEO, identity, outreach, voice AI, and CRM live under one roof — one team, one accountability.

§
Partial exclusivity

We deliberately keep the client list narrow. Your competitors won't be running the same loop.

U.S. coverage

308M-record identity graph backed by $250K/month NCOA verification investment.

White-glove onboarding

Live within a week. First named leads in your CRM by day seven.

Run the pilot.
See your visitors by name.

Seven days. No contract. No long-form scope. See exactly who is already visiting your site — then decide.

Book a 30-minute strategy call →